Hilda Motion
Hilda is a motion design studio founded by the great Baboo Matsusaki based on years of experience and a generous creative vision.
![](https://cdn.myportfolio.com/3884c1ec-984b-4af4-8e99-ad714a14a3fe/b5dcba5f-aca6-4291-8342-9075c92672ff_rw_1920.png?h=6a2b91798578103d89e1e3d3244e5663)
The inspiration for the name of the studio came from Baboo's grandmother, a strong, dedicated and creative 90 year old lady full of life and energy. Once I knew about her the inspiration was clear: Her signature would be the starting point for this logo.
![](https://cdn.myportfolio.com/3884c1ec-984b-4af4-8e99-ad714a14a3fe/f9ced8ec-ca25-40cf-a0a8-aafe258142db_rw_1920.png?h=851791b1309d90f5c8b183155777a8f4)
But having a starting point does not always mean a clear path and so my job was to translate this initial inspiration into a lettering strong enough to present and help Hilda tell stories. An expressive lettering that's as strong, lively and dynamic as Hilda.
![](https://cdn.myportfolio.com/3884c1ec-984b-4af4-8e99-ad714a14a3fe/26c669bb-e602-4671-9c29-d80b540e43a0_rw_1920.png?h=680dc46e00fd679e2f7c558cbbfb33f7)
The final result is a logotype that's calligraphic, gestural, distinctive and personal, worthy of an artist's signature.
![](https://cdn.myportfolio.com/3884c1ec-984b-4af4-8e99-ad714a14a3fe/08d5f001-073d-43c8-85d2-67f0ed30c6de_rw_1920.png?h=a6c44df5d763b0809e3a2ccfc9018e19)